PS2

PS2

Being someone who used to be into videogames but has lost touch with them in the past few years, I understand the strong competition of the market. Sony’s PlayStation 2 and Microsoft’s Xbox, have taken the roles as the strongest systems in gaming today. Xbox recently came out with their next generation of gaming system, while PS2 is holding back until the next year to come. Xbox felt the need to get a jump start on the market by releasing a new product which was faster, better graphics, and overall a better system with newer capabilities. PS2, while they may seem to be behind in the gaming market, is awaiting their highly anticipated PS3 to come out late this year, which is expected to blow consumers away. Because of the drop in sales of PS2, it is clear as to why they would cut their prices down. And it is also obvious that if Sony’s demand has been going down and they are forced to cut prices, that Microsoft will also be cutting prices of their previously sold system, which is said that they no longer buy. Nintendo is the other competitor in the market, but due to their lack of recent success, they have taken a new spin on things and decided to use a new approach to gaming which they thought not only had potential but was unique to the already diverse market. Sony has great potential in the market to up their sales by lowering their prices, which could in tern keep fans loyal for the await of their new system, and also bring new buyers in for the future